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Originally Posted by pursuit  Paul: what do you mean by 'contest between SEO firms'? would it be contest to win customers or would it be contest on the google front? Thanks. |
I meant a contest to get the highest ranking.
So is this your gift shop site? I'd say that the term 'gift shop' would be very hard to promote, but each individual product or shop section can be promoted independently. I understand what you mean by "then would be using the same kws if you are selling the same thing" but that's the problem, promoting ALL your keywords is impossible (or expensive!) so each shop would only be able to channel efforts into a proportion of keywords. So one or all shops will not be "equal number one". I've promoted a gift shop before and we concentrated on more diverse phrases like 'leonardo figurines', and 'dog figurines' rather than 'gifts' and 'buy gifts' etc.
Also remember that a lot of keywords are not
actively promoted, and so even if all the shops cancel each other out, then they will still be above all of the shops/sites that aren't actively promoting.